In today’s fast-moving digital landscape, media campaigns are more dynamic, complex, and global than ever before. Yet, the way campaigns are audited remains slow and retrospective, creating a lag that prevents advertisers from optimising performance in real time.

Not one, but four disruptive forces are reshaping how advertising is bought, optimised and measured this year, making 2025 a pivotal year for performance marketing.

This Christmas I told everyone to meet at a coffee shop in Pimlico, which turned out to be a great deception as everyone thought we were going to go on some sort of boat ride on the Thames.

It’s really important to take proper time out together, away from a whiteboard or laptop.

This is the easy bit.
Starting a blog…