[LONDON, UK, Thursday 1 February 2024] Jellyfish and Percept have agreed to expand their partnership by activating the Percept digital media auditing platform across Jellyfish's 200+ global paid media clients. 

The partnership expansion is set to deliver improved campaign performance after many campaign launches have proven that the model fully complies with Jellyfish’s paid media best practices.

Jeff Matisoff, Partner at Jellyfish, said "We've worked with Percept for several years and their platform helps our teams get campaigns into market faster, without compromising our highest standards for paid media activation. As Percept has proven its strength in maximising the ROI of our client's media investment, our Process & Standards team is now rolling Percept out across all of Jellyfish."

Alex Matthews, CEO at Percept, said "We’ve proven time and time again that our platform generates powerful efficiencies and ROI for our clients. Rolling our platform out across Jellyfish’s brands to maximise their ROI is the next step in our mission to end digital media wastage. Their forward-thinking and technology-led approach to advertising makes Jellyfish the perfect partner."