ITV Palooza reveal

We’re thrilled to see our partners at ITV and OMG release news of TV Auction Boost, a study proving how broadcast advertising influences paid search activity.

For this study, Percept’s code crunched the numbers, minute by minute, on hundreds of millions of pounds worth of activity.

The tool analysed data across 25 advertisers spanning three years, 11 industries and over a billion search impressions.

In 2024 ITV, OMG and Percept will be revealing the results of the study.