Performance Max

With Performance Max steadily becoming the go-to campaign type – especially for Retail, Beauty and FMCG – more spend is going unchecked across all of Google’s networks.

It’s great to have one unified campaign type to maximise reach and conversions across all of Google – but the obvious drawback is: what quality of inventory are you actually buying?

We now have over 20 insights for Performance Max, helping users to locate issues on campaigns which may go unnoticed and avoid poor performance.

At Percept we can get insights live within an hour of receiving account access.